Benefits of Being a Retailer

Increase Your Traffic

Research has shown:

  • Lottery products draw in customers, which increases your customer count and profit.
  • The frequent Lottery customer shopping in your store will not just purchase Lottery products. In fact, this customer will spend twice the amount of money as the non-Lottery customer in your store, on a variety of items.
  • Statewide Lottery advertising generates excitement about Lottery products and will drive customers into your store.
  • Lottery customers are loyal and that means more repeat traffic for your store.
  • Lottery sales are an easy way to create another revenue stream for your business, increasing cash flow.
  • Free Lottery point-of-sale materials will catch your customers’ attention and generate more impulse sales at the register.
  • No charge for Scratch tickets at the time of delivery helps your cash flow.